· VIOS Vios Family 15th Anniversary Thanksgiving Ceremony held in Chengdu
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From 2002 to 2017, the VIOS Vios family introduced more than 800,000 units in China in the past 15 years. In order to express gratitude to the users of the VIOS Vios family, and to commemorate the glory days of the VIOS Vios family for 15 years, on November 4th, FAW Toyota held the "VIOS Vios Family 15th Anniversary Thanksgiving Ceremony" in Chengdu, the capital of the abundance. The relevant person in charge of FAW Toyota and 800 former Vijay owners and media reporters from all over the country gathered together to witness the glory moment of the VIOS Vios family.
The Thanksgiving Festival is a 15-year history of the VIOS Vios family with an interactive experience zone that highlights the lifestyles of 70, 80, and 90 generations of consumers and a story of three generations of full-fledged owners. Cool dance, fashion parkour, popular hip hop and other elements echoed, fully expressing the aesthetic pursuit of the VIOS Vios family. In the neon glow, the interactive communication between machinery and life conveys the new ideas of sports and fashion. Pu Shu and Jin Zhiwen respectively represented the singers from the 70s and 80s to help out, and even pushed the atmosphere to a climax.
Fifteen years ago, as the first model introduced by FAW Toyota to China, the first Vios drove off the production line. In the era of private car consumption in China, the first generation of Vios was like a seed, and it was eagerly awaited by FAW Toyota “to share the joy of owning a car with young Chinese usersâ€.
Vijay has undergone several generations of models to change, each generation has a unique youthful vitality. No matter how the times change, the owners of the VIOS Vios family have always been firm in their beliefs. They live a beautiful color for the family, for the dream, for the self.
Now, the new VIOS Vios sedan and the Vios FS hatchback sedan form the new VIOS Vios family, fully satisfying the diversification of the young people who are eager to "the first car in life" and the "first purchase avant-garde" who pursues driving pleasure. Demand has helped FAW Toyota to further develop the small car market.
In the view of FAW Toyota, the Vios family not only has to become the "first car in life" for the young people, but also creates a beautiful car life for them, and also makes them feel the quality and peace of mind of FAW Toyota during the process of use. . In order to give back to the user's love, FAW Toyota is committed to creating more sophisticated, practical and caring products, providing each owner with a distinguished and humane full-service.
Not long ago, with the opportunity of FAW Toyota's 6 million sales, FAW Toyota's new user service platform, the Anxiang Butler Program, has implemented this service concept well. The plan provides car owners with comprehensive butler service, which represents the management upgrade of FAW Toyota, and takes care of the user experience from the service level, and builds a business management system that is based on user needs and is fully cared for.
Grateful, only for the first time. Fifteen years of growth and transformation are just the beginning. Facing the wave of market transformation and innovation, FAW Toyota will continue to improve its service structure and strengthen its marketing efforts with the enthusiasm and gratitude. Attitude, tougher power, and more intimate configuration bring more happier car life to young people who are more personal and free to dream.