China's car companies enthusiastically took a seat at the Hanover Commercial Vehicle Show


The theme of this year's exhibition is “Commercial Vehicles, Driving the Future”, which will focus on displaying the R&D achievements of the world's commercial vehicle companies and announce the judgment of future product trends. According to information obtained by reporters, at this exhibition, there will be five commercial vehicle companies from China, including Futian Auman, Valin, Dajinlong, Xiamen Golden Brigade and Ankai. Among them, Futian Auman will be exhibiting with Daimler's products on the German Daimler booth.

Commercial Vehicles Drive the Future

IAA Motor Show has been held since 1897 and has a history of more than 100 years. It is one of the earliest professional exhibitions and is currently the most influential commercial vehicle exhibition and trade exchange in the world. In the past 63 exhibitions, exhibitors exhibited new technologies for international commercial vehicles. The exhibition provided an international platform for everyone who loves commercial vehicles. The highlight of the show is the comprehensive display of passenger cars, trucks, special vehicles and parts, as well as some construction machinery. Among them, trucks occupy four galleries, public transport occupies six galleries, other vehicles occupy four galleries, and spare parts account for four galleries. Exhibit exhibits are also exhibited in outdoor exhibition areas.

In the 63rd exhibition in 2010, a total of 1,751 companies from 43 countries participated in the show, demonstrating new technologies and development trends in the field of commercial vehicles. There were more than 240,000 professional visitors, many of whom were heads of commercial vehicle companies. Exhibitors at the IAA show, besides automakers and suppliers related to the commercial vehicle industry, have seen a number of large system and module suppliers, development service providers, trailer manufacturers, and logistics providers.

Wissmann, chairman of the German Automobile Industry Association, said: "This year's exhibition shows that the development of commercial vehicle innovation is full of impetus, the efficiency of commercial vehicles is getting higher and higher, and the 'drive the future' can be interpreted in many ways. There are many manufacturers demonstrating their newly developed engines that meet Euro VI emission standards, and there will be many exciting world premiere cars.We will see optimized aerodynamic ideas and experience the development of alternative powertrains. Achievements such as natural gas, hybrid, hydrogen, electric commercial vehicles, etc. We will also see innovations in the safety performance of commercial vehicles."

Active participation in enthusiasm

Since 2000, China's auto companies have accelerated the pace of going out. Participating in exhibitions and spreading brands has become an important way for companies to expand their international markets. With regard to the technical level of commercial vehicles in China at the time, although it is still very difficult to enter developed regions in Europe, brand communication and display are important contents that cannot be ignored. In the past 10 years, China's commercial vehicle companies, especially passenger cars and related parts and components companies, have frequently appeared in European commercial vehicle exhibitions.

In 2006 and 2008, Hualing Heavy Truck and Liberation J6 successively appeared at the Hannover Commercial Vehicle Show, attracting the attention of European professionals and the media. In recent years, China’s commercial vehicles, especially passenger cars, have begun to enter Europe, and Daikin Dragon and Ankai buses have entered certain European core markets. In China, commercial vehicles in China gradually got rid of the image of the “dragon jacket”, and Daikin Dragon’s exports to Europe totaled more than 2,500 vehicles.

People in Hanover Milano Exhibitions (Shanghai) Co., Ltd. told reporters that during the 2010 exhibition, companies such as Hualing, Yutong Bus, Dajinlong, and youth buses participated in the exhibition. Among them, Yutong's booth area reached 800 square meters, and some companies exhibited more than this time. “Participating in or not is mainly based on the company's international strategic arrangements. Dajinlong's previous exhibition area was 500 square meters, this year it increased to 600 square meters. The previous exhibition area of ​​Hualing was 200 square meters, and this year it required 500 square meters, but Due to the late application, there is no such big venue arrangement, said Luo Zhijie.

World stage world business opportunities

In the past two years, the demand for domestic commercial vehicles has been low, and exports have become the only way for companies to transfer domestic business pressure and expand new markets. According to the import and export data provided by the customs, from January to May of this year, China’s total exports of commercial vehicles totaled 166,500, an increase of 15.77% over the same period of last year. Cumulative foreign exchange earned US$3.57 billion, an increase of 39.09% over the same period of last year. Among them, the accumulated export of trucks was 140,500, an increase of 13.72% over the same period of last year; the cumulative foreign exchange earned was US$2.216 billion, an increase of 34.19% over the same period of last year.

Although the European commercial vehicle market is affected by the financial crisis and the sovereign debt crisis, the demand is still growing. In Western Europe, sales of commercial vehicles reached 262,000 in 2011, a 31% increase from 2009, and the van market is also progressing. According to Weisman's forecast, this year's global heavy-duty truck market with more than 6 tons will continue to maintain growth, reaching 3.27 million vehicles, up 5% year-on-year. Among them, the United States heavy truck sales may reach 336,000 vehicles, an increase of about 20% over the same period last year. Participating in global authoritative exhibitions will enable users in more countries to understand the cost-effectiveness of China's commercial vehicles and the rapidly increasing technological level, which will be of great significance to the expansion of the Asian, African, and Latin American markets.



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