Heavy trucks broke price war with up to 50,000 discounts
The reporter was informed that there were 180,000 heavy truck stocks as of February. In 2011, heavy-duty truck inventory has brought pressure to various companies. The sales general manager of a heavy-duty truck company once stated clearly: “In the second half of 2011, the company’s key task is to digest the backlog of inventory.†CNC Machining Parts,CNC Machining,CNC Machined parts Hoteng Machinery Co., Ltd. , http://www.nb-diecasting.com
In 2012, many heavy-duty truck companies still showed uneasiness, hoping that traditional peak seasons in March-April will be able to digest the stocks accumulated in 2011. However, the heavy-duty truck market has been bleak since March. The backlog of inventory in 2011 has not yet been digested, and new inventory has been formed. An industry insider said with concern: “From January to April, commercial vehicles still have year-on-year growth, which can be a month-on-month and month-on-month decline. I wonder if heavy truck production and sales will bottom out in May?â€
Heavy truck discount has approached 50,000 yuan
Asked how much inventory is in stock, I believe there is no one heavy truck company willing to answer it. A heavy truck industry expert told the reporter: “All heavy truck companies are relatively evasive of inventory issues, and are reluctant to talk about it, or the status of the current inventory is not large. The fact is the opposite.†The reporter called part of the heavy truck companies, the answers are Is "current inventory is not too much."
“Inventories with large stocks are generally ranked top in sales, such as FAW, CNHTC and Dongfeng, etc.†The relevant person in charge of a heavy truck company stated: “At present, the inventory control of the company is relatively stable and is in the normal range, mainly due to the This year's situation is accurately judged.†The relevant person in charge also said: “Some heavy truck companies are optimistic about the situation in the first half of the year, with some reserves in February-February, but the market is not ideal, resulting in the old inventory is not fully digested, the new Inventory keeps increasing."
Although it was impossible to find out the specific inventory from the company's mouth, the end market showed the pressure caused by the over-stocking of the company. Recently, the reporter saw a heavy card to let Lee information: Jinda, Shandong Jinda Automobile Sales Co., Ltd. Rangli promotions, heavy truck Hao Wo 6x4 dump truck offer 48,600 yuan, promotional price of 279,500 yuan.
“Familiar with the commercial vehicle industry, we all know that when the market situation is good, the discount price for heavy truck dealers is less than 10,000 yuan; the market situation is slightly worse, and the price reduction may reach 10,000-2 million, which proves that the company or dealer exists Inventory pressure, if it breaks the discount of more than 20,000 yuan, it proves that the market is in a depressed state. Now that there are more than 40,000 yuan in discount, it can be seen that the inventory pressure is not small, "said the person in charge of a heavy truck company.
Of course, similar situations are not limited to China National Heavy Duty Truck. According to Shaanxi Automobile dealer Shaanxi Heavy Truck Special Vehicle Co., Ltd. announced that the Shaanxi Auto Aoron 6x4 dump truck and Shaanxi Auto DeLong 6x4 dump trucks and other three models promotion, the current car can enjoy 22,000 yuan, 22,100 yuan and 2.47 Ten thousand yuan discount, send temporary license again.
Corporate adjustment strategy to cut production capacity
The reporter noted that most of the price reduction models are engineering dump trucks. “Dump trucks are an indispensable model for construction projects. Where there are projects under construction, there will be demand for dump trucks. In the past two years, affected by the country’s overall economic situation, the approval projects for basic projects have gradually shrunk, and dump trucks have naturally There will be no good market performance, so dealers put dump trucks at the top of price reduction promotions,†said SAIC Iveco Hongyan related person in charge.
“Some people think that the dump truck market will decline in 2012, but I think the rate will not be too large, and overall it still has advantages.†The relevant person in charge of SAIC Iveco Hongyan believes that from the perspective of engineering construction, all regions are increasing. The construction of large-scale affordable housing projects and the construction of local water conservancy projects, including the western development projects that are supported by the state, have brought opportunities for dump trucks to varying degrees.
The relevant person in charge of Shaanxi Auto said that the project construction, including real estate investment, certainly cannot reach the scale of previous years. “The strength of the construction of affordable housing cannot be compared with large-scale projects. In the first half of the year, the dump truck market is indeed not optimistic, and the demand is limited.†The relevant person in charge believes that if the economic policy is loosened, the credit financing environment is more relaxed, and there may be incentives Possible development of unloading.
Today, the caliber of heavy truck companies is unusually consistent. “Dump trucks need to be stimulated by national policies before they are likely to get better. Judging from the current situation, the dump truck market has not yet reached the bottom.†said many people responsible for heavy trucks. “The drop in investment has led to a reduction in projects and a drop in demand, and the economic downturn has added to the pressure on users.†The relevant person in charge of a heavy truck company frankly stated that since 2011, the commercial vehicle industry has faced this problem, and the market demand has been weak or even declined. Heavy truck companies can only adjust strategically.
It is reported that many companies such as Beiben Heavy Duty Truck, SAIC Iveco Hongyan, and Hualing will adjust their production plans for the second half of the year accordingly. In addition to appropriate reductions in output, they also respond to inventory pressures by introducing more flexible financial measures and price reduction promotions. .
Dealer inventory pressure or price war will break out
According to Wang, a heavy truck dealer in Jinan, the current heavy truck inventory of China National Heavy Duty Truck Group is about 13,000 vehicles, most of which are vehicles accumulated in 2011. The company’s own inventory is about 10, and dump trucks account for the majority. "This year, the number of engineering projects started is less than last year, and the demand for engineering dump trucks has dropped sharply." Manager Wang believes that the macroeconomic policies of the country have a significant impact, and all heavy truck companies have different degrees of overcapacity. "Dealer's inventory pressure is not small, I just digested a part in advance, there is not much backlog." Manager Wang said.
"This year, they will not be able to sell. There will be fewer and fewer project start-up projects and the logistics market will be sluggish." According to Lu, a heavy-duty truck dealer in Shenyang, the company currently has more than 20 vehicles in stock, all of which are 6x4 dump trucks. According to reports, a considerable part of more than 20 heavy trucks were stockpiled in 2011. As a result of the clearing of accounts and handling of cash, the dealers used the old discounted sales, and the maximum purchase of cars was 100,000 yuan.
Subsequently, the reporter also called several heavy truck dealers, all received similar responses. It is generally stated that we must look at the market conditions to determine the trend. "If the market is good, it will be easier to digest the inventory." A heavy truck dealer said with resignation. “Inventory is definitely going to cut prices. At present, the heavy-duty truck market is also showing a downward trend in price promotions. Now we can see how much the price cuts are and whether companies can stand it.†A heavy-duty truck expert believes that the market will further shrink, and the commercial vehicle market will be in the second half of the year. A new round of price war broke out.
"In fact, on the current market promotion efforts of heavy truck dealers, the price war has quietly broke out." Said a relevant person in charge of a heavy truck company.