PSA changes: Dongfeng Changan accelerates globalization and demonstrates its influence
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In the afternoon of March 28, Dongfang and Changan, the automobile central enterprises, successively held two press conferences in Beijing that had significant links with the French PSA Group. It demonstrates the indisputable fact that the Chinese auto industry has a weak and strong influence in the global competition.
One is that Dongfeng Group and PSA have signed the "Global Strategic Alliance Cooperation Agreement." Two days ago, witnessed by the heads of state of China and France, the two parties signed the "General Agreement on Capital Increase and Shares" in Paris. Dongfeng Group has a stake of 800 million euros, holds 14% of the shares of PSA Group, and shares a partnership with the French government and the Peugeot family. Become tied for the first major shareholder.
In the recent debate in the industry, I once proposed that not only the 50 joint stock companies but 50 shares should be liberalized as soon as possible, but it should also be a “two-way route†- Chinese companies with ambition to operate with breakthrough capital and gain more The right to speak. Dongfeng’s shareholding in PSA is 14%, which means not only that China Dragon’s share of Shenlong’s company has risen to 57%. At the PSA Group level, a series of bilateral agencies will be set up to deepen cooperation in international and Asian operations, procurement, and supplier synergy. Among them, for the “technical†that the Chinese automotive industry is most eager to demand, it was in the past what technology was decided by PSA to transfer to Dongfeng. Now it is up to Dongfeng to determine which technologies it needs. PSA will open all commercial technologies to Dongfeng and Dongfeng will use the technology transfer fee.
The other is Chang'an PSA's high-profile listing of the sedan luxury sedan with the DS logo replacing Citroen for the first time on the grille.
DS, which was born in 1955, was once the most beautiful car in the world in the 20th century. It was also the most favorite car of the French President Charles de Gaulle. In 2010, the DA model returned. Unlike the retro style of the Beatles, MINI, Fiat 500, DS takes a new path of fashion, technology, and high-end values.
After a joint venture between Changan and PSA, three DS models will be launched within one year, with a focus on DS luxury midsize sedan segments. Under the influence of the Chang'an Group and the Chinese market, the current initiative has been accepted by the PSA Group and decided to upgrade the DS to a high-end brand and become the third brand to be associated with Peugeot and Citroen. The DS5S sedan luxury limousine produced by Changan PSA made its debut as a DS brand rather than a model series.
President Changan PSA should look forward to the announcement that the DS5LS is an independent declaration of the DS brand, and we will also launch a DS brand SUV at the end of September. With the continuous enrichment of the DS brand products, we are planning to export the joint venture products to other countries. Will be the first to open a Chinese joint venture.
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