Advantage Analysis of Traditional Lighting Enterprises Entering LED Lighting

As more and more companies began to enter the field of LED lighting and invested heavily in development, a vigorous LED tide swept through the Chinese lighting industry in a few years, and wherever the tide went, it was a hit. At the same time, traditional lighting companies that have been in the lighting industry are also under pressure from the outside world, and they have cut into the LED lighting market and began to explore the transformation of enterprises. It is undeniable that from the international lighting giants, the domestic traditional lighting bosses to the unknown foundry small enterprises, they have begun to pay attention to and invest in LED projects. It can be seen from the 18th Guangzhou Lighting Exhibition that LED lighting products have become the protagonist of the exhibition. Whether it is a traditional lighting enterprise or an LED lighting enterprise, almost all LED lighting products are displayed, and the types and functions are more and more many. In particular, international industry giants such as Osram and Philips have also focused on increasing LED investment to seize the Chinese market. The trend of LED is unquestionable, and the market signal is getting stronger and stronger. This situation also makes us have to enter the era of LED lighting. In fact, many companies in traditional lighting are very contradictory. On the one hand, they hope that the development speed of LEDs will slow down, for fear that enterprises will be replaced by new forces; on the other hand, they will actively participate in LED lighting and hope to keep pace with the times. Even for traditional lighting companies that have cut into LED lighting, some are not spared. It is understood that on the one hand, it is left-handed and right-handed. These manufacturers are forced to promote LED lighting for various reasons, and at the same time, they are constantly improving the performance of traditional lighting products of their core products and major profit sources; on the other hand, LED costs are still high, the more LED lights are produced and sold, the lower the benefits may be. The traditional lighting companies have relatively limited development of LEDs, which is quite cautious. Traditional lighting companies have different transformation concepts. Under the big era of LED lighting, the attitudes and practices of traditional lighting companies are different. Some traditional lighting companies are more radical, and have begun to invest in LED lighting research and development, production and sales, while some traditional companies are relatively conservative, calm, and adhere to the original city, on the LED lighting Still in the early stage of investment. Among the traditional lighting companies that have begun to transform, many have set up LED business units, which have clear and clear plans for LED development, focusing on research and development; some focus on application research and application module development; some are based on providing consumers with Cost-effective, safe and reliable complete LED product solutions; also in order to speed up the layout in the LED industry, directly through the merger of LED professional lighting companies, quickly make up for the lack of LED technology; or through the merger of semiconductor companies directly into the LED The chip manufacturing field, thus controlling the upstream industry chain of the LED industry. Another traditional lighting company, Snowlight Optoelectronics, chose to form a strategic alliance with Taiwan Semiconductor Solid State Lighting to jointly develop the LED lighting market in mainland China and the world. Shell Wright's LED lighting products will be fully integrated with TSMC solid-state lighting components for product design and application development; and TSMC solid-state lighting will also be supported by the latest LED modules and opto-mechanical thermal integration technology. The future cooperation between the two parties is not only in general lighting products, but also in forward-looking lighting applications such as photobio-illumination and automotive lighting. TSMC solid-state lighting technology is leading, with strong technical development capability and high-quality mass production capability, can provide the highest quality LED chip and technical support; Snow Wright deep ploughing lighting for 20 years, has a deep understanding of lighting, more powerful Production capacity and sales channels. The cooperation between the two sides can be described as a strong alliance and complementary advantages. Sanxiong Aurora also said that it wants to fully deploy the LED lighting market. One of its important measures is to establish an LED experience hall. As one of the important means of Sanxiong Aurora layout LED lighting market, LED Experience Hall will be opened in major cities in the future. The experience pavilion mainly simulates different light environments and displays the actual effect of Sanxiong Aurora LED lighting, allowing consumers to intuitively feel the special atmosphere and effects created by different light source designs and LED product applications. In addition, Sanxiong Aurora also held a number of LED lighting technology application seminars, and actively promote LED lighting in second and third tier cities. As the ceiling lamp king, Op Lighting held the National Distributor Conference of the Commercial Division at the beginning of this year, intending to follow the development trend of LED lighting and promote the common development of the commercial lighting market and the home lighting market. Op Lighting will launch a series of LED lighting application solutions in the field of commercial lighting, such as hardcover rooms, commercial real estate, hotels, supermarkets, chain stores, offices, schools, hospitals, etc., to create a high-quality lighting experience. The company has carried out a full range of professional strategic deployments in landmark projects, professional large-scale projects and small and medium-sized projects. It will move from project sales to industry sales, and traditional lighting will quickly intervene in LED lighting to accelerate the pace of transformation. The traditional big manufacturer NVC Lighting chose to cooperate with the packaging company Ruifeng Optoelectronics to jointly build LED projects, mainly engaged in LED packaging technology research and development and sales of LED packaging products. For NVC Lighting, this cooperation further means that NVC Lighting has fully entered the layout of LED development strategy. In order to meet the needs of strategic development, NVC Lighting has also set up a strategic investment center. NVC Lighting will continue to adopt mergers and acquisitions. Continue to improve the LED industry by means of joint ventures or cooperation. At the same time, NVC Lighting introduced Dehao Runda. While solving internal contradictions, it also accelerated the pace of LED transformation. At the same time, the investment in the upstream of the industrial chain can also guarantee the advantages of NVC's LED lighting products in terms of quality and delivery time. . In the recent CHEMBA China Marketing Masters Forum jointly organized by the China Marketing Innovation Alliance and the CHEMBA project of Sun Yat-sen University, NVC Wu Changjiang pointed out that after several years of development, LED technology has been basically mature and the cost has also declined. Therefore, NVC will increase the investment in LED production in the future, and strive to achieve more than 50 sales of NVC. Traditional lighting enterprises have advantages in transformation. In fact, no matter what kind of ideas traditional lighting companies adopt to enter the LED field, it is an indisputable fact that more and more traditional lighting companies are cutting into LEDs. Nowadays, traditional lighting transformation LED is the trend of the times, including Foshan Lighting, Sunlight Lighting, Sanxiong Aurora, Jiamei Lighting, NVC Lighting and other enterprises have launched LED projects to seize the market. So what are the advantages of these old traditional lighting companies entering LED lighting?

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