The four major cars "marketing" high-level cars started the "value" war
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K5, the eighth generation Sonata, the new Passat, the Peugeot 508 ... ... many heavyweight new cars are being unveiled at an unprecedented high density, "grab the beach" has been the Japanese top three brand new sound, Accord and Camry firmly occupy the mid-level auto market. For a time, the mid-to-high-level car wars between Japan, Europe, South Korea, and the United States have quietly started.
New cars are concentrated on the launch of high-end and high-level vehicles. As we all know, the number of models with annual sales of more than 10,000 vehicles in the mid-to-high-end auto market has increased since last year, and the gap between the models in the forefront of the market has narrowed and the competition has become fiercer. This has driven manufacturers to increase sales. The investment of large and medium-sized high-class cars makes this year's mid-to-high-end car market quite "washing".
On the one hand, the new mid-to-high-end models such as the new Tianyi and the 2011 Accord are continuously upgraded, and the core technologies such as engines and transmissions are more advanced. The configuration is more luxurious and comfortable, and at the higher level, it meets the needs of consumers.
On the other hand, the mid-to-high-class car market ushered in more heavyweight players. Dongfeng Yueda Kia and Beijing Hyundai intends to use the K5 and the 8th generation Sonata to enhance the brand image and make the Korean cars occupy a place in the high-end auto market.
The old and new combat value has gradually become the core of competition In addition to shopping, we found that "value" is gradually becoming the focus of the major manufacturers of high-grade cars.
As the mainstream model in the mid-to-high-end auto market, the new Tianyi regards comfort as the essence of value. With the excellent quality of V6+CVT, it has earned the reputation of “king of comfortâ€. The 2011 Accord puts the full-scale sensory enjoyment of dynamic and texture enhancement as the core of value. Camry has created three values ​​of products, brands and services. The newly-launched new Passat defines value standards as appearance, configuration, interior and ride comfort.
Experts in this industry believe that for manufacturers, the core value of mid-to-high-end vehicles includes product technology, configuration, and services. However, for the mid-to-high-end car consumers, the core value of mid-to-high-end cars is essentially comfortable. The reason is that the consumer social status faced by the mid-to-high-end car market is generally higher and the economic foundation is better. They pay more attention to enjoying life. Compared to the icy technical parameters, the comfortable driving experience is more intuitive and more important for them.
As one of the fastest-growing mid-to-high-end models in recent years, the success of the new Tianyi also proves this. As the flagship model of Dongfeng Nissan, the new Tianhao not only left a deep impression on the comfort of the driver, but also achieved the brand connotation of “full comfortâ€.
The application of Nissan's advanced technologies, such as the world's highest level of D-platform, the world's top ten V6 engine, the new generation of intelligent CVT continuously variable transmission system, 360-degree noise isolation technology, multi-channel Zone Body body, etc. Peer comfort, tranquility and smoothness have made it unique.
