Chinese company acquires German traditional industry
The German "Business Daily" reported on November 6: Chinese companies are keen to acquire foreign companies is a well-known thing, but what is unknown is that the Chinese have firmly controlled the German machinery manufacturing industry in some small and refined market. Rees Nitsche, manager of Schiess, disagrees with the Chinese saying that the savior of German medium-sized companies is the same, but he believes: “The cooperation between the two parties is a win-win and profitable one.†At first, the employees of both companies were worried about the new bosses. Will layoffs, but this did not happen. Schiess was on the verge of collapse before being acquired and lacked funds to develop a new generation of products. After its acquisition, it had a turnover of 12 million euros in 2005, 27 million euros in 2006, and 50 million euros in the medium term. It also hired 110 new employees and Waldrich added 80 employees. Nitsche also believes that Schiess is an example of success and that both partners are compatible. The cooperation with Shenyang is successful. Products are complementary and complement each other in the market. Some large sets of machine tools continue to be produced in the original factory, and spare parts are purchased from China at an excellent price. SMTCL still maintains the production of the machine tool series and supplies it to the Far East. It also utilizes the Schiess sales network in Europe. Nitsche is not worried about the so-called technical plagiarism and the closing of the factory. He said: "We must continuously improve and prove our creativity and practical ability in developing and establishing customer contacts. We must let our partners know that we can obtain from us. What, and will not appear such problems.†In particular, the company employees are deeply surprised that: Since the acquisition, the Chinese also established an R & D center in Aschersleben, hired 12 engineers to develop new products for SMTCL. In India Tata Motors is a market leader in commercial vehicles and among the top passenger vehicles manufacturers with 9 million vehicles on Indian roads. With design and R&D centres located in India the UK Italy and Korea Tata Motors strives to pioneer new products that fire the imagination of GenNext customers. Abroad Tata cars buses and trucks are being marketed in Europe Africa the Middle East South Asia South East Asia South America Australia CIS and Russia.Tata Motors has a portfolio of automotive products ranging from sub-1 ton to 49 ton gross vehicle weight (GVW) trucks (including pickup trucks) and from small medium and large buses and coaches to passenger cars Tatra Spare Parts ,Tatra Engine,Tatra Engine Spare Parts ,Tatra Spare Parts SHANGQIU FLAT WORLD MACHINERY CO.,LTD , https://www.flatworldtrucks.com
The entire large-scale machinery and equipment market in Germany capable of processing precision parts weighing up to 200 tons is basically divided between two medium-sized companies, Schiess GmbH from Aschersleben and Adolf Waldrich Coburg from Oberfranken. However, the two German traditional industrial enterprises have all changed hands. The former was transferred to Shenyang Machine Tool Co. Ltd. (SMTCL) in 2004, and the latter was named Beijing No. 1 Machine Tool Factory one year later. No.1 Machine Tool) Acquisition.
Although this is not a common phenomenon, it also reflects that Chinese companies are keen on German companies. Only the tool and textile machinery manufacturing industries have been acquired by China in the past few years (see the attached table). China’s intention is obvious: it is hoped that (through acquisitions) it will obtain trademark brands and high technology to expand its sales network and achieve its goal of entering the Western market. Matthias Müller of PricewaterhouseCoopers thinks: “China’s strategy for going out is at the right time, because many foreign companies are on the verge of survival.†Some companies are lacking in succession and some are shy, but Chinese companies can come up with money. .
The combination of German high-tech and low-cost production in China is fully reflected in the cooperation between F.Zimmermann Machinery Manufacturing Co. and Dalian Machine Tool Group. The injection of Zimmermann in Dalian in 2004 also brought vitality to the company. Rudolf Gänzle, the company's executive shareholder, said that the partners are pursuing the "common development in addition to high profits." Zimmermann not only cooperates with Dalian in China, but also with Ingersoll, a US company previously acquired by China. Gänzle added: "We also benefit from the globalization of China in the Americas."
Of course, there are also many problems in the cooperation between China and Germany. For example, Chinese companies lack well-educated professional technicians and senior management personnel; both parties are guilty of not being able to formulate a common global strategy; and language communication barriers between employees have yet to be resolved.