Dongfeng Xiaokang stirred up the micro-car market
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Which segment market is the most stable in the auto industry sales ranking in the last 10 years? There is no doubt the micro-car market. Since 1998, the sales rankings of Changan Automobile, Liuzhou Wuling, Hafei Automobile and Changhe Automobile have remained basically unchanged. However, this recent ranking is being challenged by Dongfeng Xiaokang 3U Diamond.
According to the data on micro-vehicles from the Shenzhen Vehicle Administration Institute, since September, Dongfeng Xiaokang has surpassed 100 vehicles in Shenzhen for two consecutive months, and has advanced into Shenzhen Mini-vehicle “100-monthly†club, exceeding During the same period, sales of Changhe and FAW Jiabao jumped to fourth place in Shenzhen mini vehicle sales.
According to Dongfeng General Manager Wang Bo of Shenzhen Yongao Dongfeng, who is the general agent of Dongfeng Xiaokang 3U Gold Diamonds, after Dongfeng Xiaokang Micro-car was launched last year, it was buoyed by the market, with BMW's front face, good controllability and high cost performance. The car has been in short supply. In particular, after the recent remodeling of the 3U diamonds, the wave of other brands of micro-vehicles swapped Dongfeng Xiaokang.
Now, Dongfeng Xiaokang has completely disrupted the sales ranking of Shenzhen mini-vehicles, and has become the most concerned target for all competitors. According to industry insiders, given the good product performance of Dongfeng Xiaokang 3U Diamond and the lower selling prices of its competitors, as well as the current good sales momentum, its sales volume may be squeezed into the top 3 mini vehicle sales in Shenzhen before and after the Spring Festival.
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