China's commercial vehicles have great potential for deep cultivating Latin America
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On May 25, the first trucks of Union Trucks were exported. The joint truck 15 heavy dump trucks and 5 heavy-duty tractors exit the assembly shop and are about to sail to Bolivia. The 15 diesel dump trucks that the Union truck won the Bolivian government purchase order will take over the coal, slag and sand transport in the country, and five diesel tractors will be used for bulk cargo transportation on the road.
The technical content, added value, and the status of own-brands of commercial vehicle products in China are constantly improving. The ability to meet the needs of the domestic market is increasing, and the awareness of commercial vehicle companies participating in international competition has increased. In recent years, the sales volume of products has been in Latin America. The market has grown significantly.
The automobile import and export data provided by the Automobile Industry Branch of the China Council for the Promotion of International Trade shows that the share of China’s commercial vehicles in the Latin American market has increased from 14.71% in 2008 to 20.62% in the first quarter of this year, an increase of 5.91 percentage points, Chile, Peru, and Venezuela. Such as China's major exporter of commercial vehicles. In the first quarter of this year, the number of commercial vehicles exported to Algeria, Myanmar, Chile, Peru, and Egypt was 18,987, 5760, 4,820, 3,764, and 3,421. Among the subdivisions of commercial vehicles, all types of trucks and passenger cars are ranked in the top 10 countries, and almost all of them are countries in Latin America.
The Latin American market is one of the key areas for the export of commercial vehicles in China. In recent years, the products of China National Heavy Duty Truck, Beiben Heavy Duty Truck, Yutong, Xiamen Golden Dragon, Suzhou Golden Dragon, and Zhongda have all been exported to this regional market. It is understood that the Latin American region is one of the regions where China’s commercial vehicles entered earlier. Although it is geographically far away from China, the economic development level of some countries in the region is similar to that of China. The demand for vehicles in the market is similar to that of China. In the 1980s, commercial vehicles such as FAW Jiefang, Nanjin Yuejin, and Beiguang Auto were successively exported to countries in the region such as Chile, Bolivia, Venezuela, and Mexico. At that time, most Japanese cars in the region were dominated by Japanese cars. China's commercial vehicles were able to stand on the edge of international standards and affordable prices.
According to reports, most Latin American countries have friendly relations with the Chinese government and the economy is developing rapidly. There is great potential in the automotive market in the region. From the technical point of view, the threshold of the Latin American market is not high and it is basically at a level with China. Latin American countries are facing an adjustment in their industrial structure.
Chile is the largest automotive export market in Latin America. The number of passenger cars and commercial vehicles entering the Chilean market was earlier and the number was higher. As a "latecomer", the performance of our trucks in the Chilean market in recent years is remarkable. According to the statistics of the association, the number of imported Chilean cars from China was zero in 2006. In 2007, the share of China’s commercial vehicles in the country’s importer’s car was 2%, and in 2011 and 2012 it reached 19%. Chile’s second largest source of imported trucks, Brazil’s largest source of imports.
The staff responsible for exporting Bolivia to Union Trucks stated that Bolivian customers are very familiar with Chinese heavy truck products. At the beginning of the purchase, more stringent standards were placed on the safety, adaptability, economy, and reliability of the vehicle. Union trucks won the government procurement in Bolivia, setting up a rapid adaptive development response mechanism for the actual operational needs of the locality, adopting customized production methods and advanced manufacturing processes, and practicing the service concept of “car not going offlineâ€.
Yang Aiguo, deputy secretary-general of the Automotive Branch of the China Electromechanical Products Import and Export Chamber of Commerce, said that China has signed free trade agreements with Chile, Peru, and Costa Rica to provide a favorable springboard for China's products to “go global†and tap into the Latin American market. On the one hand, it can help transfer domestic surplus production capacity. , effectively avoid trade protection barriers erected by some countries in Latin America, and on the other hand, can use the zero-tariff or low-tariffs provided by the Latin American and American free trade agreements and their trade facilitation with developed countries in the United States and Europe to transfer goods to China. Three countries.
From "across the ocean" to warm up to "close contact." The pace of internationalization of auto companies has been accelerating. Some enterprises have further expanded foreign investment, established factories and overseas mergers and acquisitions on the basis of expanding vehicle exports, and improved their core competitiveness. The implementation of localized production is also a step for auto companies to expand overseas markets. Beiqi Foton, Jianghuai Automobile, etc. have all built plants in Latin America to accelerate their deployment in overseas markets. Shaanxi Auto also announced plans to invest 200 million U.S. dollars to build a plant in Brazil with an annual production capacity of 10,000 heavy trucks. The new plant is expected to start production from mid-2014. Shaanxi Auto Brazil will purchase components such as engines and transmissions from local Brazilian suppliers, so that the localization ratio will reach at least 65%, so that they can enjoy tax concessions.
Yang Aiguo believes that actively exploring the establishment of overseas plants and investment in mergers and acquisitions, domestic companies have considerable experience in strengthening the domestic market, enterprises through the capital output, in the establishment of foreign vehicle manufacturers, assembly plants or direct acquisition of auto companies, auto internationalization The strength of the layout is stronger. If you can drive component manufacturers to go out together, it will be more beneficial to consolidate and expand the international market.