The first shot of "Grand Strategy": Dongfeng pushes "big commercial vehicle"


The new official took office three fires. Three months after the launch of the “grand autonomy” plan, Zhu Fushou, the new general manager of the Dongfeng Motor Group, recently re-raised the Dongfeng Motor Group’s “hometown”—Shiyan, Hubei Province, to promote Dongfeng’s autonomous commercial vehicle production and sales in the late 12th Five-Year Period. A "Mass Commercial Vehicle" strategy with a scale of one million cars "In the next five years, according to the plan, Dongfeng will have a total investment of more than 14 billion yuan at Shiyan base, focusing on the development of medium- and heavy-duty commercial vehicles, passenger cars, light-duty vehicles, parts and equipment. We wait for business. We hope to make Dongfeng Commercial Vehicle a truly global brand,” Zhu Fushou told the China Times.

In Zhu Fushou’s view, Dongfeng’s “grand autonomy” strategy includes several levels, including large commercial vehicles, taxis, and large-scale joint ventures. The focus of “big commercial vehicle” strategy will be on resource integration and internal business. Collaboration, not foreign cooperation and mergers and acquisitions.

"Commercial vehicles are the cornerstone of Dongfeng and are the top priority for development," said Zhu Fushou. However, due to the greater sales volume of passenger vehicles in the market, it also has a crucial impact on corporate image and industry status. Zhu Fushou also emphasized that within Dongfeng, the strategic integration of autonomous passenger vehicles is also being planned. in. "It is expected that the specific details of Dongfeng's taxi strategy will be formally introduced by the end of this year."

Pushing the “Big Commercial Vehicle” Strategy Eight years ago, Dongfeng’s headquarters moved from Shiyan in the northwestern Hubei province to Wuhan in Tongyu, Jiuquan, and completed a new strategic layout from Hubei to the country; 8 years later, to achieve its own brand in the late Twelfth Five-Year period. With sales exceeding 2.5 million vehicles, Dongfeng chose to take the lead from the traditional advantage of commercial vehicles.

A few days ago, Dongfeng Commercial Vehicle Co., Ltd. held a grand opening and foundation laying ceremony for the new heavy truck plant and new powertrain base in Shiyan. It is reported that the full production of this heavy truck new plant will enable Dongfeng commercial vehicle Shiyan base to produce 200,000 heavy trucks, becoming China's largest heavy truck production base. The new plant and the powertrain plant built in the future will jointly become a strong support for Dongfeng’s “big commercial vehicle” strategy.

“Dongfeng proposed the concept of “big commercial vehicle” this year because of Dongfeng’s strategic layout. In fact, in the commercial vehicle sector, copying the advantages of the headquarters and doing coordinated operations is cheaper than simply restructuring the business. Therefore, Dongfeng has been cautious in its mergers and acquisitions strategy for the past few years because we hope to optimize the internal resources of Dongfeng Group first.” Zhu Fushou stated that Dongfeng’s “Dongfeng” commercial vehicle industry is already at the leading position in China. The concept of "commercial vehicle" is to promote Dongfeng commercial vehicles to be international.

It is reported that the concept of "big commercial vehicle" strategy is that in the next five years, the vehicle production capacity of the Dongfeng Shiyan base will reach 700,000 units, which will double. Dongfeng will further optimize the allocation of Shiyan base resources and increase the synergy between R&D, procurement, manufacturing, and channels between the entire vehicle and the entire vehicle, the entire vehicle, parts and components, and equipment business.

“The focus of the big commercial vehicle strategy will be to promote the self-manufacturing capability of the core components of the powertrain and increase the sales of Dongfeng Commercial Vehicles in overseas markets.” Zhu Fushou stated: “The investment plan of RMB 14 billion will be divided into four parts, and the plant technology Upgrades account for 30%, business optimization accounts for 30%, structural adjustment accounts for 20%, and manpower compensation accounts for 20%.”

In the eyes of Zhu Fushou, overseas markets are undoubtedly the top priority in this "big commercial vehicle" strategy. "From a sales perspective, we have ranked among the top three heavy trucks in the world for more than 6 tons. But we don't think Dongfeng is a global brand, because more than 95% of sales are in mainland China. We want to move from the Chinese market to the overseas market.” Tong Zhicheng stated that Dongfeng Commercial Vehicle has now formed an overseas development strategy with “Dongfeng characteristics”: that is, to take advantage of various sectors and joint venture partners, and to use capital bonds to lead Asia first. , and then go to the global market. Dongfeng’s goal is to have 10% of its sales from overseas markets within five years.

In accordance with the relevant regulations of the State, the autonomous passenger vehicles under the circumstances shall have sales of domestic self-owned brands reaching 50% during the “12th Five-Year Plan” period. As the east wind of the central state-owned enterprises, it is naturally responsible for the completion of this task. To this end, according to Zhu Fushou, Dongfeng’s internal sales plan for the “Twelfth Five-Year Plan” period has already been planned. That is, the number of self-owned brand passenger cars will reach 1.8 million to 2 million, and commercial vehicles will reach 900,000. To 1 million vehicles, that is, the “Twelfth Five-Year” ending, Dongfeng Auto’s sales volume will reach 3 million vehicles, accounting for more than 60% of the group’s total sales.

"And after the commercial vehicle strategy has surfaced, by the end of this year, the plan for the integration of passenger vehicles will be formulated," said Zhu Fushou.

For Dongfeng, the difficulty of formulating autonomous passenger vehicles is obviously difficult for commercial vehicles. In Dongfeng's own-brand passenger cars, Dongfeng Passenger Vehicle, Zhengzhou Nissan, and Dongfeng Liuzhou Automobile are all hanging the common Aeolus LOGO. However, due to historical issues and complex equity relations, these three are still in the process. In the state where they are fighting each other and lack coordination with each other, the difficulty and resistance of integration are enormous. "To this end, Dongfeng has held a number of independent coordination meetings for autonomous passenger vehicles within the company and used synergy as a key word to promote the integration of its own brand of passenger vehicle resources." Dongfeng insiders said.

“In the past few years, everyone is very concerned about the development of Dongfeng’s own-brand passenger vehicles.” Zhu Fushou stated that due to the early days of Dongfeng Ventures, the employees’ heavy burden and the development of commercial vehicle business were very difficult. Therefore, in order to get rid of the difficulties, Dongfeng’s passenger vehicles Development has no choice but to choose the path of joint ventures and cooperation. This has indeed led to the inadequacy of Dongfeng’s autonomous passenger car development. However, since Dongfeng began to make its own brand of passenger cars in 2005, Dongfeng has also made significant progress.

“I said that we have not paid much attention to the data. Until now, the passenger cars have completed 760,000 self-owned brands. Two of the vehicles ahead of us, one is Chang’an 890,000, and the other is Shanghai’s 990,000. We have 130,000 more cars than 230,000 cars, but if we look at the trademark of Shuangfeiyan, we may have the highest sales volume. Of the 760,000 vehicles, commercial vehicles account for 500,000, which is definitely the first one. Passenger cars were 253,000 vehicles, with a growth rate of 42%. The growth rate among the top ten was first, said Zhu Fushou: “In view of this, we believe that we can achieve more than 50% of our national brands. The sales target, this time in Shiyan as a new Dongfeng commercial vehicle base ceremony, marks our determination to strengthen our own brand.”


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Vane Damper



NOTE:

1. Please contact the corresponding product engineer for specific torque products.

2.The Standard of completion closing:the angle is 90° between Shaft A and Shaft B.

3.It is closing position to assemble the shaft into the housing.

4. Max. cycle rate: 3 cycles/min(Clockwise110 °, 110 ° anti-clockwise for 1 cycle)

5.Operating temperature:0~40℃

6.Storage temperature:-10~60℃



Vane Damper Characteristics

Soft closing time test: Measure the closing time from angle 70 to 0.

Rated Torque (T).

Test Temperature: 23±2℃.

Durability test:

Test Method: From the closing position to opening position, push back to 70°, soft close from 70° to 0°.

Rated Torque (T).

Operation Angle: 0°~110°.

Test Temperature: 23±2℃.

Durability test cycle: 50,000 cycles. The result of product test )>2s.

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