China's auto industry enters a critical period for the development of independent brands


On October 17, at the 2013 Global Automobile Forum held in Wuhan, Hubei, Zhu Fushou, general manager of Dongfeng Motor Corporation, proposed that the Chinese auto industry has entered a critical period for the development of its own brand.

In his keynote speech, Zhu Fushou made an overall judgment on the current development situation of China's auto industry. He believes that in the next 10 years, it is the crucial period for the Chinese auto industry to enter the international market and develop its own brand. In the period of strategic opportunities, the Chinese automobile industry must handle several relationships. In terms of development concepts, it is necessary to handle the relationship between the expansion of scale and the growth of quality and efficiency; in terms of capacity building, it is necessary to handle the relationship between capacity and brand capacity, and to better improve the ability of product planning, research and development, manufacturing, and Marketing capabilities; In the market, to handle the relationship between the domestic market and the international market, the domestic market is the main contradiction, the international market is a strategic choice, both hands must grasp; in the direction of product development, we must handle the traditional car The relationship with energy-saving vehicles includes the relationship between the development of the automotive industry and the coordinated development of energy, environment, and transportation.

The forum was jointly sponsored by the China Council for the Promotion of International Trade Auto Industry Committee and the Wuhan Municipal Government. It has gathered high-level and well-known authoritative scholars and scholars from mainstream automobile industry groups at home and abroad. They closely follow the road of future development of automobiles - goals and strategies. The theme of the model is to discuss and discuss topics such as the selection of strategic opportunities, urbanization and the automobile industry, the path of China's autonomous car companies as a whole, and the strategy for solving new energy vehicles.

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