In the first ten months of this year, the sales of special vehicles for Hongyan increased by 53.3% year-on-year
This year has marked a remarkable growth in production and sales for Hongyan Automobile. From January to October, the company saw a 53.3% year-on-year increase in the sales of its special vehicles. This upward trend reflects not only the rising demand in the special vehicle market but also the effective strategies implemented by SAIC Iveco Hongyan.
Taking advantage of the favorable market conditions, the company conducted an in-depth analysis of current market trends and proactively adjusted its sales strategy. This led to the expansion of its special vehicle market through innovative marketing approaches. In the first half of the year, Hongyan Special Vehicles made a breakthrough by entering China National Petroleum Corporation (CNPC) for the first time. After purchasing hundreds of 10×4 tanker trucks, CNPC recently placed another order for 20 Red Rock tankers.
In response to this year’s significant changes in national emission standards—such as those in Beijing, Shanghai, and Guangzhou—SAIC Iveco Hongyan quickly developed the Hongyan sanitation vehicle that meets the national Stage 3 emission standards. The company actively participated in bids for sanitation projects in Guangzhou and Shenzhen, successfully winning contracts and entering the new sanitation vehicle market in these cities. It is reported that the Guangzhou Municipal Government alone has purchased over 100 Red Rock sanitation vehicles compliant with the national Stage 3 standards. Today, Hongyan sanitation vehicles hold a dominant position in both Guangzhou and Shenzhen.
To better meet the diverse needs of its customers, the company established the Chongqing Fire Corps early this year, assembling the new Dan Kang cab for the Hongyan fire engine. Designed with user-friendliness in mind, these fire trucks are easy to operate and built with high-quality materials. One customer ordered more than 30 units in their initial purchase.
In addition, SAIC Iveco Hongyan has developed a vortex firefighting engine, which features advanced technology and complies with the national Stage 3 emission standards. Its layout is efficient, functions are comprehensive, and it offers high extinguishing efficiency. Recently, four of these turbojet fire engines were delivered to the Shijiazhuang Air Force Airport.
With continuous innovation and strategic adjustments, Hongyan continues to strengthen its presence in key markets across China, demonstrating its commitment to quality, compliance, and customer satisfaction.
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