Price cuts are difficult to block price analysis of various models

In 2012, the state of the auto market was still severe due to factors such as the state’s macro-control and the withdrawal of incentives for buying cars.

On the one hand, there is a lot of pressure on independent brands; on the other hand, joint venture brands are not easy to say – price cuts are inevitable. Say goodbye to the rapidly growing Chinese auto market and gradually enter a steady and rational growth phase. The number of new cars introduced by car enterprises is decreasing, the network layout of car enterprises is accelerating, and the era of excessive development is curbed.

If you plan to buy a car, then 2012 is more appropriate. Taken together, at the beginning of 2012, the price analysis of various types of models was reduced.

The high-end models of high-powered diving, "falling" sound early in the Spring Festival in early February, detailed breakdown, Europe, the United States, Japan, South Korea, and other series of luxury car brands dozens of model prices are "high diving." Luxury cars have higher profit margins, so the price reduction is staggering. The most eye-catching is: Jaguar XJ with original price of 2.068 million yuan, transaction price concessions of up to 280,000, discount rate of more than 10%, has become the largest decline in luxury models.

The most expensive model is the Mercedes-Benz, whose A-class, B-class, C-class, S-class, and G-class vehicle prices, such as "collective diving," Mercedes-Benz G-level original price of 1.689 million yuan up to 250,000 yuan. It is said that in 2012 Audi will also launch more than 7 new models and more than 10 variant models, including the new Audi A6L and hybrid vehicles. In the face of Audi's full-blown, aggressive offensive, Mercedes-Benz's substantial price cuts across the board this time have made painstaking determination to gain market share. Therefore, people in the industry believe that in a sense, this Mercedes-Benz strike is directed at Audi. Just didn't expect that the price of the entire luxury car market has triggered a "breakout."

Luxury car "Hao" gas full price, but also due to the best-selling performance last year. In 2011, China's auto market entered a rational adjustment period, with sales volume only slightly increasing, with a year-on-year increase of 2.45%. Market sales seem to be "Icefire": low-end brands appear to be sluggish, while luxury car sales are showing almost crazy momentum: they are about 35% year-on-year, some almost doubling. According to reports, China has become the world's largest market for luxury cars such as Audi, Rolls-Royce and Lamborghini. It is expected that there will be more than 20% growth in the luxury car market in 2012.

In the face of expected growth, the disputes in the layout of major luxury car brands have intensified, and the distribution network further sinks to the county-level cities, aiming to seize the market share for market share this year. This year, many luxury car stores will be opened in Yiwu, Dongyang, Yongkang, Shaoxing, Shangyu, Zhuji and Cixi in Zhejiang Province.

Middle-level and high-end models Mai Rui Po listed at low prices in the high-end car market environment is no longer comparable. The "Japanese car (Camry, Accord) dynasty" never returned. Nowadays it is an era of "arbitrary separatism." The mid- to high-class car market in 2012 is doomed to no peace.

On February 7, the taste of the fireworks on the Dragon Lantern Festival has not yet been dispersed. Shanghai GM launched the 2012 Buick New Regal and the new LaCrosse. On February 8th, the Guangzhou Accord 2012 Accord debuted. A week later on February 15, Chevrolet Mai Rui Bao debuted. Coupled with the Peugeot 508 debut last year, GAC Toyota's seventh-generation Camry, Beijing Hyundai's eight generations of Sonata and other models ... ... the various brands make their mark, a fight is inevitable.

In particular, it is worth mentioning that in the off-season sales season after the Spring Festival, the Mai Rui Polaris was in the right moment. Mai Ruibao's "low-cost" listing strategy (guided price of 162,900 yuan - 229,900 yuan) is quite lethal in the middle and high-end markets.

The market expects that for the emergence of Mai Ruibao, especially the Japanese and South Korean cars will be "stricken." Some market participants foresee that “Maribe’s entry into the market will stimulate the first wave of price cuts in the Japanese and Korean high-end cars this year.”

From the information published by the major automotive websites and the situation understood by the general dealers, the price war in the domestic mid-to-high-class car market has quietly begun. For example, the Japanese car Accord new car soon listed 20,000 yuan Rangli space, South Korean car eighth generation Sonata, K5, there is often a decline of more than 30,000 yuan, an industry personage analysis, although these vehicles are now more than a year Looking ahead, we haven't seen any enlargement yet, but at least it reflects that in the mid-to-high-end car market, where competition is increasingly fierce, Rangli’s sales strategy will remain the “main theme”.

When the compact car model is “cheap”, early on in the year-end and early years of the year, various car manufacturers will habitually launch “Era models”. They have a common characteristic that they tend to improve in some small areas. This upgrade will involve To the appearance, interior, configuration or power and so on. Compact cars have always occupied a very high position in the family car market, and many “speaking of affordable” family car consumers will use the new models of the era models to find the old models after the price reduction.

From the perspective of the compact car market in which the domestic automobile market is highly competitive, the consumers who purchase cars are increasingly critical and require increasingly higher standards. In addition to power, configuration and space, the requirements for comfort are also higher than before. Not low, which makes the compact car market increasingly fierce competition.

For first-tier distributors, prime time and other prime time are also the best time for them to sprint sales volume and performance. Various price reduction activities are flocking and consumers who are prepared to buy cars should never miss this one. The best time to buy a car.

The small car market, the war-torn car market, has been “played” at the beginning of the year, and dealers have thrown out the “killer” of the promotion. With the rapid growth of the Chinese economy and the automotive market, competition between brands has become more intense. In addition to traditional high-end market share competition, the war has spread to the entry-level car and small car market.

This year's slowdown in the growth of the auto market, in addition to the global financial environment is not good and early overdraft car consumption, the withdrawal of the policy is also a direct result of the auto market decline in one of the important factors, among them, the pressure on small cars will face greater pressure.

In the past two years, the country has vigorously promoted small cars that are energy-efficient and environmentally friendly. However, after the small vehicles that swarmed into the market, some mid-size cars have started to decline in price or in displacement, bringing more to the small-car market. Big pressure.

According to the data released by the survey company, although the overall attention of small cars is relatively high, the infamous battles between brands, brands, models and models are everywhere, and no small car can always maintain its attention. The pattern also indicates that there will be more fierce competition in the small car market in the future.

On the other hand, many issues such as the quality and practicality of small cars themselves are gradually exposed. How to make up for its own shortcomings in time to meet challenges is also a test for small car products and companies. Some experts pointed out that due to the withdrawal of policies, the automotive market has brought heavy pressure, among which the most direct and most involved are small cars.

The MPV, a multi-functional model, does not catch cold for the discounts. The SUV restores peace to the SUV, which is a sports utility vehicle. Most of the Chinese nowadays prefer sports and do not have time to exercise. Therefore, the sporty sports car, which is a symbol of vitality, is loved by most Chinese men. If a car culture is formed, this SUV heat will not be a short-lived tidal car, but it will have a profound impact on a generation or even two generations.

Compared to the 2011 SUV market, 2012 seems to be increasing its sales price, and there are fewer hunger marketing words. Perhaps a lot of attention has been paid to the drastic diving of imported luxury cars. The author looks at the general SUV market and seems to have preferential but not obvious. Basically, most of them are in the unit of thousands. Occasionally, the preferential rate of 10,000 yuan will be jumped out. The joint venture SUV headed by Tiguan will not have to wait for the first half of the year.

Industry insiders pointed out that once again, hunger sales are not only detrimental to the development of car companies themselves, but also have no meaning in the existing market. Product competition is relatively fierce, and customer turnover will be more serious. Originally intended to greatly increase sales in 2012, the franchise stores also complained that many of the main SUVs were even stolen by the luxury cars. Many financial incentives offered by luxury cars not only split the price of the car itself into several low-cost segments, and do not even require additional interest charges.

Not only is the popularity of SUVs generally flat, but the MPV market is even more indifferent. Compared to the price of the car itself, the amount of credit is about 5,000 yuan. Only a few, such as Toyota Yasuo and Volkswagen Touran, have reduced their prices by 12,000 yuan and 17,000 yuan, and the rest have barely dropped by more than 10,000 yuan. The calmness of the MPV market, due to the nature of official business, is still the main purpose of MPV models.

“The people who really need to buy our car are actually not very sensitive to price. There are many public households, and the family owns too much, but they are all families who have a lot of money.” 4S shop salesman in a joint venture brand in Shanghai said frankly Compared with the more difficult car market, MPV is basically not sold, and it is not even expected to bring about an increase in overall sales.

The mini car price adjustment in the low-key market started in 2012. In the sudden price war during the Spring Festival period, the mini vehicle affected by the policy adjustment last year was adjusted on the basis of the original low price, and many models had a decline of 3,000 yuan to 5,000 yuan. The Chevrolet Spark 2011 saw a drop of more than 13,000 yuan.

In the domestic market, the competitiveness of the joint-venture small car in terms of quality, fashion, modern appearance and moderate price are favored by the market. In spite of this, the domestic brands have not shown any weaknesses, and they have continued to innovate in technology and seek quality improvement. At the same time, attention to shape design has also been reflected in many domestic micro-car bodies.

In the eyes of most people, mini-vehicles are a means of transportation for working-class workers and ordinary traders. They are low-priced car types, and the price of mini-cars is generally 30,000-60,000. People are familiar with, such as Chery QQ, BYD F0, Changan Benben, etc., are all extremely prosperous mini vehicles in second and third-tier cities in China. However, the high-end models in the mini-vehicles have completely overturned people's impressions of mini-vehicles. High-end mini-cars cost more than 100,000 yuan. Most of them come from luxury brands. In terms of appearance, interior, and power, they are all more expensive than ordinary mini-cars. High-end mini-cars are called luxury goods in mini-cars because of their high selling prices. The domestic market is more common and the most popular is the Mercedes-Benz. Smart.