"China Special Supply Vehicle" is what we really want

When it comes to "China's special vehicles," we have always been a bit disdainful, because this is often synonymous with "sheltering." However, the real meaning of "China Special Supply Vehicle" is actually a joint venture brand that uses a new platform and new technology to combine the Chinese car environment and the specific needs of users, and tailors a proprietary model for Chinese users.

We can take MPV for example. MPV is considered to be the next “port” of the Chinese automobile market. However, the market selling the hottest is a low-end product like the Baojun 730. The mid-end MPV, which should have become the main sales force, has always been dull.

In fact, the Baojun 730 and Buick GL8 with relatively large sales volume in the MPV are exclusively for the Chinese market, and those that are considered to be of fairly good quality, such as the Volkswagen Touran, Toyota Yasuo, Honda Odyssey, and Volkswagen Sharan, are sold. One of the important reasons for this is that they are not special to the Chinese people.

Take the Honda Odyssey and Volkswagen Sharan in detail.

Chinese people are dissatisfied with Odyssey in two aspects: First, the chassis is too low, and the second is poor sound insulation.

Since the launch of the second-generation models in 1999, the Odyssey has been split into two versions, mainly for the Japanese market and the US market, respectively. The reason for this division is that the tastes of the Americans and the Japanese are difficult to unite in a car. The Americans have to be big and powerful, and the Japanese must be economically compact.

From the second generation model, the Japanese Odyssey began to enter China. The Japanese version of the Odyssey also serves the Chinese and Australian markets, but it is primarily designed to take into account the needs of local Japanese users. For example, in order to facilitate parking in a multi-story multi-story parking lot that is popular in Japan, the body design of the third and fourth generation Odyssey is very low, and although the cash Odyssey has restored its “van” shape, it still faces China’s national conditions. Some do not match, mainly for two points: low chassis and noisy.

The low chassis can lower the floor of the car and make it easier for the elderly and children to get on and off the bus. This is obviously due to the consideration of Japan as an “elderly society”. However, Chinese people hope that the chassis of the vehicle is slightly higher, because people buy Odyssey cars are often for long-distance travel, chassis highs can handle a variety of road conditions.

In addition, the soundproofing of Odyssey is also not very good. This is related to the domestic car environment in Japan. There are many mountainous areas in Japan. The speed limit of highways is low. Driving at low and medium speeds, the noise generated by the vehicles will not cause significant nuisance to the passengers. However, in China, vehicles traveling long distances on the highway at a speed of more than 100 kilometers, vehicles The noise level will increase dramatically. If the noise is not done properly, the passengers' complaints will come.

Volkswagen's Sharan is known by the owners as an authentic German car, but the Sharon owner also has two major annoyances: hard seats and no spare tires.

MPV is not the focus of this type of control, ride comfort is the right way, hard seats to Chinese users deeply puzzled.

It is common for the Chinese to drove out and travel far away. It is common to run 7,800 kilometers a day, so they are very concerned about the comfort of the seats. China has a vast area and complex road conditions. Therefore, there is a spare tire for peace of mind. However, in Germany, Sharan does not have a spare tire, because Germany's road conditions are not so complicated, and there is ADAC (the German Automobile Club) this complete roadside assistance organization. What is important is that the land area of ​​Western European countries is relatively small, and the area of ​​Germany is equivalent to a larger Chinese province. Therefore, the comfort of the seat is not as much concerned as the Chinese.

In fact, these problems with the Odyssey and Sharon are not big or small. Not bad Odyssey and Sharon, but it is not appropriate for Chinese users. Why not? Because these cars are not developed for Chinese users at all.

Automobile is a kind of "universal" product that can be used anywhere in the world. However, people in different countries and regions will have different ideas and needs for cars. Therefore, there are not many “global vehicles” in the world. You will see a large number of “special supply vehicles” in such mature markets as the US, Europe, and Japan; and many joint-venture or imported vehicles in the Chinese market are These European, American, and Japanese-style cars have been used on the market. They feel good at first, but for a long time, you will always feel unsatisfactory in some places. These disappointments stem from their design and development. Failed to fully consider your thoughts.